The 20 Best Things To Do in Jerez de la Frontera

Are you planning a trip to Andalusia and wondering about the best things to do in Jerez de la Frontera? In 2025, Jerez continues to enchant visitors with its rich cultural heritage, celebrated sherry bodegas, and equestrian traditions. This vibrant city offers a diverse range of experiences, blending historical landmarks with modern attractions. Whether you're a history buff, a wine enthusiast, or simply looking to immerse yourself in authentic Spanish culture, Jerez has something special for everyone.

Our comprehensive guide highlights Jerez's most rewarding experiences, from exploring the ancient Jerez de la Frontera Attractions to indulging in the local sherry at renowned bodegas. With over 1.2 million tourists visiting Jerez in 2024, and a projected increase for 2025, the city has enhanced its offerings to cater to a global audience. Delve into captivating Jerez de la Frontera Experiences, discover thrilling Jerez de la Frontera Activities, or embark on expertly curated Jerez de la Frontera day tours, all designed to help you experience the very best of Jerez. You can also plan your Jerez de la Frontera Itinerary and see the Jerez de la Frontera Highlights. Visit our Homepage for more details.

Each recommendation in our carefully curated list has been selected for its unique appeal, cultural significance, and overall contribution to an unforgettable visit. Get ready to discover the best things to do in Jerez de la Frontera, expertly ranked to help you create the perfect itinerary for your time in this captivating city.

1. Alcázar de Jerez – A Moorish Fortress

The Alcázar de Jerez is a historic Moorish fortress, originally built in the 11th century. This well-preserved landmark showcases Islamic architecture and offers insights into Jerez's rich past. Visitors can explore its gardens, mosque, and towers, each telling a story of the city's diverse cultural influences. As one of the key things to do in Jerez de la Frontera, the Alcázar provides a captivating journey through time. For those planning their visit, researching Jerez de la Frontera Itinerary options beforehand will enhance your experience.

Why visit? The Alcázar is a must-see for history enthusiasts and architecture lovers. Its strategic location provides panoramic views of Jerez. Don't miss: The mosque within the fortress, a rare surviving example of Islamic religious architecture in the region. Besides the historical aspects, consider exploring Jerez de la Frontera Activities near the Alcázar to make the most of your trip. Insider tip: Visit during the cooler morning hours to avoid the midday heat and enjoy a more peaceful experience. Moreover, remember to check out Jerez de la Frontera Highlights before planning your trip.

Royal Andalusian School of Equestrian Art – Witnessing Equestrian Excellence

The Royal Andalusian School of Equestrian Art is a prestigious institution dedicated to preserving and showcasing the art of classical dressage. Founded in Jerez de la Frontera, it is renowned for its breathtaking equestrian performances and commitment to horsemanship. The school is a must-see when considering things to do in Jerez de la Frontera. It blends tradition with artistry, offering visitors an unparalleled glimpse into the world of haute école.

Why go? To witness the famous "Cómo Bailan Los Caballos Andaluces" show, where riders and horses move in perfect harmony. It is an awe-inspiring spectacle. Moreover, you can explore the school’s grounds, including the stables and training areas. Don't miss the opportunity to discover more Jerez de la Frontera Attractions. Insider tip: Book your tickets in advance, as shows often sell out, especially during peak season. Check out Jerez de la Frontera day tours for a great way to see it.

Don’t miss the Carriage Museum, which houses an impressive collection of historical carriages and equestrian artifacts. Additionally, take a guided tour to learn about the history and training methods of the school. For an unforgettable experience, try to attend a training session to witness the dedication and skill of the riders and horses up close. Remember to also check out the Jerez de la Frontera Highlights to ensure you see the best of the city.

Jerez Cathedral – A Gothic Masterpiece

The Jerez Cathedral, also known as the Cathedral of San Salvador, stands as a towering example of Gothic architecture. Built on the site of a former mosque, its impressive facade and intricate details are truly captivating. As one explores the things to do in Jerez de la Frontera, visiting this cathedral is a must for architecture enthusiasts and history buffs alike. Its interior features stunning stained glass windows and elaborate chapels, reflecting centuries of religious art and devotion. Plan your visit to experience this iconic landmark.

Why go? The Jerez Cathedral offers an enriching experience with its blend of architectural styles and historical significance. You can admire the detailed craftsmanship, explore the serene chapels, and reflect on the city's rich cultural heritage. The cathedral's bell tower provides panoramic views of Jerez, adding to its allure. So, whether you're on Jerez de la Frontera Activities or a cultural escapade, this masterpiece should be high on your list.

Don't miss: Explore the cathedral's museum to discover religious artifacts and artworks that offer deeper insights into its history. Then, take time to wander through the adjacent gardens for a peaceful retreat. For an enhanced visit, consider joining a guided tour for Jerez de la Frontera Highlights that provide in-depth knowledge about the cathedral's architecture and its place in the city’s history. Insider tip: Check the cathedral's schedule for organ concerts; the acoustics are remarkable!

4. González Byass Sherry Bodega – Tour and Tasting

The González Byass Sherry Bodega is one of Jerez's most famous sherry houses, home to the iconic Tío Pepe. Embark on a guided tour to learn about the intricate sherry-making process, from grape to glass. This is a must for those seeking unique things to do in Jerez de la Frontera. Furthermore, discover the history and traditions behind this world-renowned beverage. You can find more information about similar Jerez de la Frontera Experiences to enhance your visit.

A visit here is essential to understanding Jerez’s cultural identity. Not only will you see the vast cellars where sherry ages, but also you will understand the unique 'solera' system. Tasting sessions afterward offer a delightful exploration of different sherry varieties. Expert guides provide insights into pairing sherry with food. For a detailed Jerez de la Frontera Itinerary, check out our suggestions.

Don't miss the opportunity to wander through the beautifully maintained gardens within the bodega complex. Also, be sure to capture photos with the famous Tío Pepe bottle. Many visitors enjoy sampling the premium sherries during the tasting.

Tip: Book your tour in advance, especially during peak season, to guarantee entry.

Make sure to check out all the Jerez de la Frontera Attractions during your stay.

5. Sandeman Bodega – Iconic Sherry Cellars

The Sandeman Bodega stands as an iconic symbol within Jerez de la Frontera, famous for its distinctive Don figure. This bodega offers an immersive journey into the world of sherry production. Visiting the Sandeman Bodega is one of the top things to do in Jerez de la Frontera, especially for those who appreciate fine wines and historical landmarks. After all, few things compare to tasting exquisite sherry where it's meticulously crafted. Don't miss the opportunity to discover Jerez de la Frontera Highlights. Also, make sure to enjoy some of the amazing Jerez de la Frontera Activities on offer.

Why go? Firstly, the tours provide deep insights into the aging process and the unique characteristics of Sandeman sherry. Secondly, the historical ambiance and architectural beauty of the bodega create a memorable experience. Don’t miss: The tasting sessions, where you can sample a range of Sandeman’s finest sherries. Additionally, take time to explore the beautifully preserved cellars, offering a glimpse into the rich history of sherry making. For a deeper dive, check out available Jerez de la Frontera day tours. It’s a perfect blend of education and indulgence!

6. Church of San Miguel – A Blend of Architectural Styles

The Church of San Miguel, located in Jerez de la Frontera, represents a captivating fusion of architectural styles. What makes this church a must-see is its blend of Gothic, Renaissance, and Baroque elements, showcasing the evolution of Spanish architecture. It stands as a testament to the city's rich cultural heritage. Consequently, its facade and interior details offer a fascinating glimpse into different artistic periods, making it a unique historical landmark.

Why go? The Church of San Miguel provides a visual journey through time, illustrating how diverse influences shaped Jerez's architectural identity. It's a serene place for reflection and appreciation of artistic craftsmanship. Plus, the church's central location makes it easily accessible as part of your Jerez de la Frontera Itinerary.

Don't miss the intricate altarpieces and the stunning stained-glass windows that illuminate the church's interior. In addition, consider taking a guided tour to fully appreciate the history and significance of this architectural gem. Discover more Jerez de la Frontera Attractions nearby to enhance your exploration.

7. Andalusian Flamenco Centre – Immerse Yourself in Flamenco

The Andalusian Flamenco Centre in Jerez is dedicated to the art of flamenco. It serves as a hub for research, preservation, and promotion of this passionate art form. Flamenco is a vital part of Andalusian culture, so understanding it offers deep insight. The center offers performances, exhibitions, and educational programs. Thus, visitors can fully engage with flamenco. For those seeking things to do in Jerez de la Frontera, this is a must-visit. If you wish to explore more about local attractions, consider visiting Jerez de la Frontera Attractions.

Why go? Because the center provides a comprehensive overview of flamenco, from its historical roots to modern expressions. Experiencing a live performance here is unforgettable. Seeing talented dancers, singers, and guitarists creates a powerful emotional connection. In fact, the center offers various workshops. This allows visitors to learn basic steps and rhythms. It's an immersive experience, making it one of the best Jerez de la Frontera Experiences you can have. Furthermore, consider exploring available Jerez de la Frontera day tours to see more of Andalusia.

Don’t miss: The center’s collection of flamenco costumes, guitars, and historical documents. These artifacts offer context to the art form. Check the performance schedule in advance and book tickets early. Performances often sell out quickly. Consider this top tip: attending a late-night show provides an authentic and intimate setting. To plan your trip, see this Jerez de la Frontera Itinerary. Overall, visiting the Andalusian Flamenco Centre is essential for anyone interested in Spanish culture. Don't miss the opportunity to lose yourself in the world of flamenco.

Plaza del Arenal – The Heart of Jerez

Plaza del Arenal is the vibrant central square in Jerez, pulsating with life and activity. As the main hub of the city, it’s surrounded by shops, cafes, and historical buildings, making it a must-see among the things to do in Jerez de la Frontera. A stroll through the plaza offers a glimpse into local life, showcasing the city's culture and spirit. Furthermore, it often hosts events and markets, adding to its lively atmosphere. You can find more options for Jerez de la Frontera Activities nearby.

Visiting Plaza del Arenal provides a perfect starting point for exploring Jerez. Its central location makes it easy to access other attractions and experience the local culture. The plaza is also an ideal spot for people-watching and enjoying a coffee or tapas at one of the many cafes. Indeed, it's a great place to soak up the Andalusian sun. Don't forget to check out Jerez de la Frontera Experiences.

Don’t miss: The Plaza del Arenal is particularly beautiful in the evening when it is illuminated, creating a magical atmosphere. Also, be sure to try some local tapas at one of the surrounding bars. Consider exploring Jerez de la Frontera Highlights after you visit.

Insider tip: Visit during a local festival for an even more vibrant experience.

9. Archaeological Museum of Jerez – Uncovering Ancient History

The Archaeological Museum of Jerez offers a fascinating glimpse into the region's rich past. It showcases artifacts from prehistoric times to the medieval period, illustrating the diverse cultures that have shaped Jerez de la Frontera. The museum’s collection includes Roman pottery, Visigothic relics, and Moorish ceramics, providing a comprehensive overview of local history. Indeed, exploring the Archaeological Museum is one of the most enriching things to do in Jerez de la Frontera. For those interested in history and culture, this museum is an essential stop. You can also consider Jerez de la Frontera day tours.

Why visit? To truly understand Jerez's historical significance and cultural heritage. Besides the well-curated exhibits, the museum also hosts temporary exhibitions and educational programs. It offers valuable insights into the city's evolution. Don't miss the impressive collection of Roman mosaics and the detailed reconstructions of ancient settlements. Also, be sure to check for guided tours, as these provide a deeper understanding of the artifacts. Consider looking into Jerez de la Frontera Experiences, while planning your visit.

10. Villamarta Theatre – A Cultural Gem

The Villamarta Theatre is a stunning venue that stands as a beacon for cultural events and performances in Jerez. What is it? It's a beautifully designed theatre, hosting a variety of shows, from opera and ballet to flamenco and theatrical plays. Why go? You should visit to experience the vibrant arts scene of Jerez and enjoy world-class performances in an elegant setting. Furthermore, the theatre’s architecture is a sight to behold, making it a must-see for anyone interested in things to do in Jerez de la Frontera. Check out Jerez de la Frontera Activities to book your tickets in advance. Don't miss: The theatre’s meticulously decorated interior and the chance to attend a traditional Spanish performance.

11. Museum of Equestrian Art – Celebrating Horses

The Museum of Equestrian Art in Jerez celebrates the rich history and artistry of horses, especially within Andalusian culture. Here, visitors can delve into exhibits showcasing equestrian equipment, historical artifacts, and stunning artwork depicting horses. It is a must-see for horse lovers and those interested in the cultural heritage of Jerez. The museum provides an insightful look into the significant role horses have played in Spanish tradition and art. Moreover, it highlights the techniques and evolution of equestrian practices over the centuries. Be sure to check out Jerez de la Frontera Attractions before visiting.

Why go? This museum is perfect for appreciating the beauty and importance of horses in Spanish history. Besides, you'll see the artistry and dedication that define equestrian culture in Jerez. Don't miss the live demonstrations that display the skill and connection between riders and their horses. Before that, find more Jerez de la Frontera Highlights to plan your visit. Additionally, discover the Jerez de la Frontera Activities that can fill up your visit.

12. Charterhouse of Jerez – A Serene Monastery

The Charterhouse of Jerez, also known as the Cartuja Monastery, is a peaceful sanctuary just outside Jerez. Founded in the 15th century, it showcases a mix of Gothic and Renaissance architectural styles. The monastery is renowned for its tranquil atmosphere and the beautiful Carthusian horses bred there. It stands as one of the most significant monastic complexes in Andalusia, inviting visitors to step back in time and enjoy its peaceful surroundings. Many find it a welcome escape from the city. After your visit, why not consider Jerez de la Frontera day tours?

Why go? To experience a sense of serenity and witness historical architecture. The Charterhouse offers a glimpse into monastic life and artistic heritage. Moreover, the horse breeding tradition adds a unique cultural dimension, making it a must-see for those interested in history and animals. Don't miss the chance to explore the meticulously preserved courtyards and chapels. Consider taking a guided tour for an enriched experience. Alternatively, learn more about Jerez de la Frontera Experiences for other ideas.

Don't miss the stunning main church and the surrounding gardens. Visitors often praise the cloisters, as they provide a meditative space. Furthermore, keep an eye out for equestrian demonstrations if available.

Travel Tip: Check the opening hours in advance, as they can vary.

Finally, take a leisurely stroll around the grounds to fully appreciate the monastery's peaceful ambiance. For more Jerez de la Frontera Activities, see what other options appeal!

13. Alameda Vieja – Picturesque Gardens

What is it? Alameda Vieja is a charming public garden in Jerez, offering a serene escape with its meticulously manicured lawns, vibrant flowerbeds, and shaded walkways. It provides a tranquil setting for leisurely strolls and relaxation. As one of the most scenic things to do in Jerez de la Frontera, the gardens blend natural beauty with historical elements, making it a favorite spot for locals and tourists alike. Furthermore, you can discover more Jerez de la Frontera Attractions nearby.

Why go? It's an ideal spot to unwind amidst nature's beauty. The Alameda Vieja features numerous benches where you can sit and enjoy the peaceful ambiance. Moreover, the gardens often host cultural events and small concerts, adding to its appeal. Its central location makes it easily accessible while exploring Jerez.

Don’t miss: Take note of the intricate fountain designs and the various sculptures dotted throughout the park. In addition to this, visit during sunset for a particularly magical experience as the light filters through the trees. So, experience the beauty of Alameda Vieja and cherish these special moments.

14. Atalaya Museum – A Watchtower of History

The Atalaya Museum in Jerez de la Frontera is housed within a historic watchtower, offering visitors a unique glimpse into the city's past. The museum showcases two distinct collections: the José Luis Núñez de Villavicencio y Olaguer-Feliú Collection, featuring scientific instruments, and the William Shakespeare Collection, which is a fascinating assortment of works dedicated to the playwright. As a result, it makes it one of the more unique Jerez de la Frontera Attractions.

Why visit? It’s one of the best things to do in Jerez de la Frontera to immerse yourself in both scientific and literary history. Moreover, the tower itself provides panoramic views of the city. Therefore, be sure not to miss the chance to see rare editions of Shakespeare's plays, along with antique scientific tools. Furthermore, consider exploring Jerez de la Frontera day tours to combine your visit with other historical sites.

15. Tabanco El Pasaje – Authentic Sherry Bar

Tabanco El Pasaje is a quintessential sherry bar, offering an authentic taste of Jerez's rich wine culture. What sets it apart is its traditional atmosphere, reminiscent of old sherry houses, making it a must-visit for experiencing the real Jerez. It's also known for its intimate setting, where locals and tourists mingle over glasses of fine sherry and tapas. Discover the local culture through Jerez de la Frontera Activities at this unique spot.

Why go? To immerse yourself in the true spirit of Jerez, sampling a wide variety of sherries directly from the barrel. Furthermore, you can enjoy impromptu flamenco performances that often erupt spontaneously. Don’t miss the chance to savor local tapas paired perfectly with each sherry, enhancing your tasting experience. For travel tips, explore Jerez de la Frontera Highlights. Insider tip: Arrive early to secure a good spot, especially on weekends, and be open to trying the recommendations of the knowledgeable staff.

16. Feria del Caballo – Horse Fair Extravaganza

The Feria del Caballo, or Horse Fair, is one of the most spectacular events in Jerez de la Frontera. What is it? It's a week-long festival celebrating Andalusian horses and culture. This vibrant fair typically occurs in May. The event features horse shows, parades, flamenco performances, and plenty of sherry. The fairgrounds transform into a lively hub where locals and tourists celebrate together. In addition, the colourful casetas (tents) offer food, drinks, and entertainment.

Why go? Firstly, to experience the unique blend of equestrian tradition and festive atmosphere. Secondly, to see the magnificent horses up close. Don't miss the elegant riders and the traditional Andalusian attire. Finally, this is a must-see, therefore consider exploring Jerez de la Frontera Highlights. Immerse yourself in the cultural richness of Jerez, so consider attending the Feria del Caballo to make your trip unforgettable.

17. International Guitar Festival – Melodic Celebration

The International Guitar Festival in Jerez is a celebration of exceptional guitar artistry, drawing musicians and enthusiasts globally. It offers a rich program of concerts, workshops, and masterclasses suitable for all levels. This festival showcases diverse genres, from classical to flamenco, displaying the guitar's versatility. For those seeking unique Jerez de la Frontera Experiences, this is a must-attend event. Additionally, it fosters a supportive environment for emerging talents.

Why go? Immerse yourself in world-class performances and discover new talent. The festival's intimate setting allows close interaction with renowned guitarists. Don't miss the flamenco guitar performances, a vibrant expression of Andalusian culture. Furthermore, explore related Jerez de la Frontera Activities for a deeper cultural dive.

Insider tip: Book tickets early because popular concerts sell out quickly.

Zoo de Jerez – Wildlife Encounters

The Zoo de Jerez is a fantastic destination for families and animal lovers, showcasing a diverse array of species from around the globe. What sets it apart is its commitment to conservation and education, making it more than just a place to see animals. Instead, it's an immersive experience that offers insights into wildlife preservation. Plus, you can easily add a visit here as part of planning your Jerez de la Frontera Itinerary.

Why go? It’s an ideal activity for a family day out, offering both entertainment and educational value. Furthermore, the zoo actively participates in breeding programs for endangered species. Don't miss the captivating dolphin and sea lion shows, where you can witness these intelligent creatures' amazing abilities. Moreover, you can explore various themed areas, such as the African Savannah and the primate exhibits. Insider tip: Check the feeding times to witness the animals at their most active. In addition, consider planning your visit during the cooler hours of the day.

19. Shopping in Calle Larga – Retail Therapy

Calle Larga is Jerez's main shopping street, offering a delightful mix of local boutiques, well-known brands, and charming cafes. It's the perfect place to indulge in some retail therapy and soak up the city's vibrant atmosphere. You can find everything from traditional Andalusian crafts to modern fashion. While exploring Calle Larga, be sure to peek into the smaller side streets for hidden gems and unique finds. For those seeking things to do in Jerez de la Frontera, a stroll down Calle Larga is a must. Afterward, consider discovering more Jerez de la Frontera Attractions for a complete experience.

Why go? Because you can experience the true essence of Jerez's commercial life. The street buzzes with locals and tourists alike, creating an energetic environment. Plus, it’s ideally located near other major attractions, such as Plaza del Arenal. Don't miss the opportunity to savor a coffee at one of the many outdoor cafes, providing a perfect respite between shops. As you plan your Jerez de la Frontera Itinerary, make sure to dedicate some time to this vibrant street.

20. Day Trip to Cádiz – Coastal Exploration

Just a short drive from Jerez, Cádiz is one of the oldest continuously inhabited cities in Europe, offering a fascinating contrast to Jerez. What is it? Cádiz is a vibrant port city with stunning beaches, ancient ruins, and a lively atmosphere. Why go? To experience a different pace of life and explore its unique history. You can wander through the narrow streets of the old town, relax on La Caleta beach, or enjoy fresh seafood at a seaside restaurant. Transitioning from sherry to sea air makes for a refreshing change. For more in depth information, consider browsing Jerez de la Frontera day tours. Don’t miss the Cádiz Cathedral, the Roman Theatre, and the Torre Tavira for panoramic city views. So take a day to soak in the coastal charm and discover all that Cádiz has to offer.

Exploring Jerez de la Frontera offers a unique blend of Andalusian charm, equestrian excellence, and world-renowned sherry production. From its historic Alcázar to the captivating flamenco performances and the thrilling equestrian shows, Jerez promises an unforgettable experience. Begin planning your perfect adventure in Jerez today and immerse yourself in the heart of Andalusian culture!

Exploring Jerez de la Frontera offers a unique blend of Andalusian charm, equestrian excellence, and world-renowned sherry production. From its historic Alcázar to the captivating flamenco performances and the thrilling equestrian shows, Jerez promises an unforgettable experience. Begin planning your perfect adventure in Jerez today and immerse yourself in the heart of Andalusian culture!