Positano Highlights: Unveiling the Best of the Amalfi Coast

Welcome to Positano, a jewel of the Amalfi Coast, where the Mediterranean charm meets dramatic landscapes. In 2025, Positano continues to captivate visitors with its picturesque views, vibrant culture, and luxurious experiences. This comprehensive guide highlights the must-see attractions and hidden gems that make Positano a top destination.

Embark on an adventure through the winding streets and discover the allure of this coastal paradise. Whether you are planning a relaxing getaway or an action-packed exploration, Positano offers something for every traveler. Dive into the best Things to do in Positano and discover unique Positano Experiences.

Enhance your visit with our selection of Positano day tours and explore the best Positano Activities and Positano Attractions. For a well-structured plan, consider our Positano Itinerary to ensure you don’t miss out on any key sights. Visit our Homepage for more inspiration and start planning your dream vacation today!

1. Relax on the Iconic Spiaggia Grande

Spiaggia Grande, the main beach of Positano, is a must-visit for anyone seeking the quintessential Italian seaside experience. This bustling beach is one of the most famous Positano highlights, offering stunning views of the colorful village cascading down to the sea. You can rent a sunbed and umbrella to lounge in comfort, or simply lay your towel on the sand and soak up the Mediterranean sun. Furthermore, the beach is lined with vibrant cafes and restaurants, perfect for a light lunch or a refreshing drink. Keep in mind that Spiaggia Grande can get quite crowded, especially during peak season, so arrive early to secure the best spot. Moreover, consider exploring Positano day tours to enhance your vacation.

2. Explore the Colorful Streets of Positano

Wandering through the colorful streets of Positano is undoubtedly one of the top Positano highlights. As you meander through the town, you’ll be captivated by the picturesque buildings cascading down the hillside. Each corner offers a new photo opportunity, with vibrant hues of pink, yellow, and orange creating a stunning visual tapestry. Additionally, discover artisan shops, local boutiques, and charming cafes that line the narrow, winding pathways. Don't forget to immerse yourself in the local culture and flavor as you explore. Consider booking Positano day tours to ensure you experience the best of this enchanting village. Ultimately, the exploration unveils the true essence of this Amalfi Coast gem, and things to do in Positano abound here.

3. Visit the Church of Santa Maria Assunta

Dominating Positano's skyline with its vibrant majolica-tiled dome, the Church of Santa Maria Assunta is one of the key Positano highlights that you should not miss. As well as being one of the top Positano Attractions, the church houses a Byzantine icon of the Black Madonna, which, according to local legend, arrived here by sea. The interior is as captivating as its exterior, featuring Baroque architecture and ornate decorations. For anyone interested in Positano day tours, including a visit to the church is a fantastic way to experience its cultural significance. Furthermore, exploring the church offers a serene escape from the bustling streets, providing a moment of reflection amidst the beauty of Positano. Indeed, a visit here enriches your understanding of the town's history and artistic heritage; therefore, it is a must-see.

4. Hike the Path of the Gods

For breathtaking views and a memorable adventure, hike the Path of the Gods (Sentiero degli Dei). This stunning trail offers some of the most incredible Positano highlights, showcasing panoramic vistas of the Amalfi Coast. As you traverse the path, the scenery unfolds with dramatic cliffs, lush landscapes, and the shimmering Tyrrhenian Sea. To truly experience the beauty, begin your hike early in the morning to avoid the midday heat and crowds. Don't forget to bring water and wear comfortable shoes, as the terrain can be uneven. Be sure to check out Positano Activities before your trip to find the best options for transport to the trailhead, and for Positano Itinerary suggestions. It's an essential thing to do in Positano for nature lovers and photography enthusiasts alike.

5. Discover the Serene Beaches of Fornillo

Escape the crowds and discover the serene beauty of Fornillo Beach, one of Positano's hidden gems. Just a short walk from the bustling Spiaggia Grande, Fornillo offers a more relaxed atmosphere and stunning views. You can access this beach via a scenic path, which adds to its secluded charm. As you settle in, you'll find it's perfect for sunbathing, swimming, or simply unwinding with a good book. Moreover, several charming restaurants line the beach, serving fresh seafood and refreshing drinks. This makes it easy to spend the entire day soaking up the peaceful ambiance. For those interested in exploring further, check out Positano day tours for related things to do. Ultimately, Fornillo Beach offers a delightful contrast to the lively main beach, making it a must-visit when considering things to do in Positano.

6. Shop for Local Ceramics and Souvenirs

When visiting Positano, one of the delightful things to do is to immerse yourself in the local shopping scene, especially for ceramics and souvenirs. The town is famous for its handcrafted pottery, painted with vibrant colors that reflect the coastal scenery. Stroll through the charming streets and discover numerous boutiques offering unique ceramic pieces, from tableware to decorative items. As you shop, you'll find that these items make perfect mementos of your trip or thoughtful gifts. Don't miss out on the chance to acquire a truly authentic piece of Positano. For Positano Attractions, explore local stores offering a range of local crafts, and consider joining Positano day tours to enhance your shopping experience.

7. Indulge in Authentic Italian Cuisine

No visit to Positano is complete without savoring the local Italian cuisine. The town boasts numerous restaurants and trattorias where you can enjoy dishes made with fresh, local ingredients. Sample the region’s specialties, such as seafood pasta, handmade ravioli, and, of course, Neapolitan pizza. For an unforgettable dining experience, choose a restaurant with a terrace overlooking the sea. Furthermore, remember to pair your meal with a glass of local wine for the complete taste of Positano. This is definitely one of the must-do Things to do in Positano! Be sure to check out Positano Experiences too.

For those looking to explore further, consider Positano day tours. Ultimately, experiencing authentic Italian cuisine is among the top Positano Attractions. In fact, planning your Positano Itinerary should include this culinary adventure! Also, look for daily specials that showcase seasonal produce for a truly fresh meal. So, experience some Positano Activities!

8. Take a Boat Tour Along the Amalfi Coast

Embark on an unforgettable journey by taking a boat tour along the stunning Amalfi Coast, one of the top Positano highlights. These tours offer breathtaking views of the coastline's dramatic cliffs, hidden coves, and picturesque villages. As you glide along the turquoise waters, you’ll capture stunning photos and create lasting memories. For instance, many Positano day tours include stops at secluded beaches, allowing you to swim and snorkel in pristine waters. Consider a sunset tour for a truly magical experience, where the coastline is bathed in golden light. Ultimately, a boat tour is one of the best things to do in Positano, providing a unique perspective of its beauty.

9. Visit the MAR - Roman Archaeological Museum

Delve into Positano's ancient past with a visit to the MAR – Roman Archaeological Museum, one of the more understated Positano highlights. Located beneath the Church of Santa Maria Assunta, this museum unveils the ruins of a Roman villa, providing a fascinating glimpse into the area’s history. Furthermore, the well-preserved artifacts and structures offer a unique contrast to the colorful, modern town above. To really make the most of your trip, consider joining one of the Positano day tours that incorporate a visit to the MAR. As well as the museum, there are many other things to do in Positano and this would be a shame to miss!

10. Enjoy the Sunset Views from Franco's Bar

For unforgettable Positano highlights, head to Franco's Bar for stunning sunset views. Perched high above the town, this stylish bar offers a panoramic vista of the coastline. Furthermore, it’s the perfect spot to unwind with a cocktail as the sun dips below the horizon. In fact, the atmosphere is chic, and the drinks are expertly crafted. For these reasons, Franco's Bar is a must-visit for a touch of luxury. Be sure to arrive early to secure a prime viewing spot and capture breathtaking photos. In case you are interested, check out Positano day tours. Or, discover more things to do in Positano to make your trip even more memorable.

Exploring Positano's highlights offers an unforgettable journey through stunning landscapes and vibrant culture. From the iconic Spiaggia Grande to the charming side streets, each experience adds to the allure of this coastal paradise. Start planning your next adventure today and discover the magic of Positano!

Exploring Positano's highlights offers an unforgettable journey through stunning landscapes and vibrant culture. From the iconic Spiaggia Grande to the charming side streets, each experience adds to the allure of this coastal paradise. Start planning your next adventure today and discover the magic of Positano!